How many companies insist that their employees think about the corporate strategy each morning, before they start work? How many employees believe that they are implementing their company strategy when they go about their job of work? How well aligned are your sales, marketing and operational objectives with your fiscal plans? Read More
Putting marketing in its place
Posted 23 Aug 2010 — by Edward
Category Strategic marketing
Category Strategic marketing
I spend so much of my time spouting opinions at people that I thought it was high time I organised my thoughts into some kind of order – kept a written record and lived by my views. About time I became accountable. Which is all you would expect. Read More
UK digital music – it’s a steal
Posted 23 Aug 2010 — by Edward
Category Digital media
Category Digital media
There has been plenty of press about file-sharing recently, well for ages actually, with reports suggesting that a massive 6m people in the UK ripped-off the music industry to the tune of £180m in 2008. These stats have been discredited to a degree by the BBC radio programme ‘More or Less’ who have suggested that the figures have been massaged from one report to another through Jupiter Research and a Forrester research note from their original source, a less than independent voice in the industry, the BPI who, of course, represent the music companies. Read More
Knowing you’re on the right road
Posted 23 Aug 2010 — by Edward
Category Strategic marketing
Category Strategic marketing
If you have taken the visionary step of creating a brand with legs, or you have decided to breathe more life into your existing brand; what do you do next?
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I’m not being wooed, but…
Posted 23 Aug 2010 — by Edward
Category Technology
Category Technology
We are in yet another new era of enabling technology. The Web has spawned its latest bastard paradigm to expand the family of loosely related technologies to challenge your already stretched IT resources and confuse the megabits off those of you trying to grow your businesses. Read More