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	<title>Double Ewe</title>
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	<description>Putting marketing in its place</description>
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		<title>Who’s job is that anyway?</title>
		<link>http://doubleewe.com/blog/?p=36</link>
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		<pubDate>Mon, 23 Aug 2010 15:38:06 +0000</pubDate>
		<dc:creator>Edward</dc:creator>
				<category><![CDATA[Strategic marketing]]></category>
		<category><![CDATA[implementation]]></category>
		<category><![CDATA[sales and marketing]]></category>
		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[How many companies insist that their employees think about the  corporate strategy each morning, before they start work? How many employees believe that they are implementing their company strategy when they go about their job of work? How well aligned are your sales, marketing and operational objectives with your fiscal plans? Given the direction of [...]]]></description>
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		<title>Putting marketing in its place</title>
		<link>http://doubleewe.com/blog/?p=33</link>
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		<pubDate>Mon, 23 Aug 2010 15:04:12 +0000</pubDate>
		<dc:creator>Edward</dc:creator>
				<category><![CDATA[Strategic marketing]]></category>

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		<description><![CDATA[I spend so much of my time spouting opinions at people that I thought it was high time I organised my thoughts into some kind of order &#8211; kept a written record and lived by my views. About time I became accountable. Which is all you would expect. My company, Double Ewe, was founded to [...]]]></description>
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		<title>UK digital music &#8211; it&#8217;s a steal</title>
		<link>http://doubleewe.com/blog/?p=31</link>
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		<pubDate>Mon, 23 Aug 2010 15:00:41 +0000</pubDate>
		<dc:creator>Edward</dc:creator>
				<category><![CDATA[Digital media]]></category>
		<category><![CDATA[digital content]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[sales and marketing]]></category>

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		<description><![CDATA[There has been plenty of press about file-sharing recently, well for ages actually, with reports suggesting that a massive 6m people in the UK ripped-off the music industry to the tune of £180m in 2008. These stats have been discredited to a degree by the BBC radio programme &#8216;More or Less&#8217; who have suggested that [...]]]></description>
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		<title>Knowing you&#8217;re on the right road</title>
		<link>http://doubleewe.com/blog/?p=23</link>
		<comments>http://doubleewe.com/blog/?p=23#comments</comments>
		<pubDate>Mon, 23 Aug 2010 14:45:19 +0000</pubDate>
		<dc:creator>Edward</dc:creator>
				<category><![CDATA[Strategic marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[implementation]]></category>
		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[If you have taken the visionary step of creating a brand with legs, or you have decided to breathe more life into your existing brand; what do you do next? In the words of the reality show contestant, “It’s been a fantastic journey”, but in real reality your new brand strategy gets you no further [...]]]></description>
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		<title>I&#8217;m not being wooed, but&#8230;</title>
		<link>http://doubleewe.com/blog/?p=21</link>
		<comments>http://doubleewe.com/blog/?p=21#comments</comments>
		<pubDate>Mon, 23 Aug 2010 14:40:20 +0000</pubDate>
		<dc:creator>Edward</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[implementation]]></category>
		<category><![CDATA[sales and marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technology]]></category>

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		<description><![CDATA[We are in yet another new era of enabling  technology. The Web has spawned its latest bastard paradigm to expand the family of loosely related  technologies to challenge your already stretched IT resources and confuse the megabits off those of you trying to grow your businesses. It sometimes seems that the days when a company [...]]]></description>
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