Proposition development

So what is the promise?

Our proposition development services focus on those disciplines that help define and describe a product and/or service in a way that gains most traction with its audience. It is not a single task, it is dynamic, and it is broader than product management or product marketing, working across organisational boundaries to ensure the customer gets what they expect and you develop your relationship with the customer.

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Why do acquisitions fail?

The single most often stated factor is poor integration. Where solutions exist, they vary, but most place the effort post-acquisition. So you might ask, all that financial due diligence and legal effort to define the asset and agree a valuation is worth what?

So how about improving the odds and doing the meaningful work up front? You could call it Non-financial due diligence.