Strategy is the journey not the destination. Double Ewe was set up to address a gap that occurs in a surprising number of organisations. Marketing is so often perceived as just the lead generation and communications department. Empowerment and responsibility for anything with the word 'strategic' in is considered to be the remit of important people and sometimes they are too busy fighting fires to do it justice.
We want to help drive corporate strategy and thinking down to a process level so that 'ordinary' people know how to do their jobs and perform to the highest standards. The result is an organisation with insight, impact and integrity, that can recognise and deal with change in a systematic and sustainable manner.