All of our services focus on our key objective: to help our clients define and fulfil their business promises in order to create strong and sustainable business relationships.
We take an analytical, solutions-oriented approach to deal with challenges and equip resources across disciplinary and organisational boundaries to accelerate revenue and growth.
All of our services are bespoke or tailored to fit your needs. Our approach is described in this section and is designed to increase your audience insight, the impact of your offer and the integrity of your organisation.
If you keep your promises (and we are sure you always intend to) then you will probably know the person you are promising to well, and they will know you.
Our business audience is usually broad and numerous, but we need to understand each customer just as well as the next. We have to understand their needs and options; the way they work; the way they react and the way they feel about us. We need to know how to influence them and deliver on the expectations we set in order to create a mutually beneficial and lasting bond.
By taking this approach, they know that we are reliable, we do what we say we will do, and we can be trusted to do it again. There is no more solid foundation for business relationships.
So what is the promise?
Our proposition development services focus on those disciplines that help define and describe a product and/or service in a way that gains most traction with its audience. It is not a single task, it is dynamic, and it is broader than product management or product marketing, working across organisational boundaries to ensure the customer gets what they expect and you develop your relationship with the customer.
The theory behind Objective driven marketing (or ODM) is that any activity that is not directly associated with the achievement of one of your set objectives is surplus to requirements.
The objectives of any business must be supported by the activities of the people within it.
Finding viable and sustainable ways to expand your business in a way that doesn't adversely impact what you are already doing is a very specific and individual discipline. We have helped many companies to grow through a range of strategies, some subtle, some less so.
Please get in touch and arrange to discuss your requirements. We'd love to help and are happy to meet informally to consider your options.
The missing link in accurate target assessment, valuation, end-gaming and post-acquisition business integration
Applied to the high proportion of spectacular acquisition and merger failures (up to 83% in some reports), the phrase ‘caveat emptor’ is particularly poignant.