Audience services

If you keep your promises (and we are sure you always intend to) then you will probably know the person you are promising to well, and they will know you.

Our business audience is usually broad and numerous, but we need to understand each customer just as well as the next. We have to understand their needs and options; the way they work; the way they react and the way they feel about us. We need to know how to influence them and deliver on the expectations we set in order to create a mutually beneficial and lasting bond.

By taking this approach, they know that we are reliable, we do what we say we will do, and we can be trusted to do it again. There is no more solid foundation for business relationships.

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Why do acquisitions fail?

The single most often stated factor is poor integration. Where solutions exist, they vary, but most place the effort post-acquisition. So you might ask, all that financial due diligence and legal effort to define the asset and agree a valuation is worth what?

So how about improving the odds and doing the meaningful work up front? You could call it Non-financial due diligence.