• Audience services with insight
  • Proposition development with impact
  • Delivery with integrity
  • For sustainable relationships that last

Double Ewe is a business consultancy helping mainly B2B technology companies build and manage sustainable business relationships.

Our focus is on business cohesion: of audience; proposition; delivery; and growing the business sustainably, in line with the aspirations of stakeholders. It is the fundamental support work for all sales, marketing, customer service, brand and investment propositions.

Double Ewe works with established business teams as well as innovators, start-ups and new lines of business to strengthen operational integrity and growth in response to and pre-empting customer, market and other stakeholder objectives and pressures.

Double Ewe streamlines sales, marketing and customer service operations and particularly proves its value in the following scenarios:

  • Delivering operational integrity
  • Troubleshooting underperformance
  • Facilitating innovation and planning
  • Validating options and proposed change
  • Non-financial due diligence for investors and investment proposals
  • Sales readiness

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What's in a name?

  • /dub'l-u/: is the twenty-third letter of the modern English alphabet and is derived from a double u to express the voiced consonantal sound heard at the beginning of the word 'wow'.

    Say it slowly.

  • is short for watt - the SI unit of power

  • is the chemical symbol for Tungsten (which used to be important for shedding light on things).

    Very illuminating

  • is used to denote the fall of a wicket when scoring in cricket.

    How's that?

  • W is the only letter of the alphabet with more than one syllable.


  • The word double-ewe is sometimes used as web long hand for the letter W; usually to avoid censorship when writing the three letter acronym, WTF.

    (Not that we would)

Why do acquisitions fail?

The single most often stated factor is poor integration. Where solutions exist, they vary, but most place the effort post-acquisition. So you might ask, all that financial due diligence and legal effort to define the asset and agree a valuation is worth what?

So how about improving the odds and doing the meaningful work up front? You could call it Non-financial due diligence.