• Audience services with insight
  • Proposition development with impact
  • Delivery with integrity
  • For sustainable relationships that last

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What's in a name?

  • /dub'l-u/: is the twenty-third letter of the modern English alphabet and is derived from a double u to express the voiced consonantal sound heard at the beginning of the word 'wow'.

    Say it slowly.

  • is short for watt - the SI unit of power

  • is the chemical symbol for Tungsten (which used to be important for shedding light on things).

    Very illuminating

  • is used to denote the fall of a wicket when scoring in cricket.

    How's that?

  • W is the only letter of the alphabet with more than one syllable.

       dot

  • The word double-ewe is sometimes used as web long hand for the letter W; usually to avoid censorship when writing the three letter acronym, WTF.

    (Not that we would)

Why do acquisitions fail?

The single most often stated factor is poor integration. Where solutions exist, they vary, but most place the effort post-acquisition. So you might ask, all that financial due diligence and legal effort to define the asset and agree a valuation is worth what?

So how about improving the odds and doing the meaningful work up front? You could call it Non-financial due diligence.